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PBOT looks to get back on track with PR moves and new 'vision'

Thursday, December 12th, 2013
Dylan Rivera (on the left) is now PBOT's Communications
Manager and a member of the Director's Team.
(Photo by J. Maus/BikePortland)

Two recent moves by the Portland Bureau of Transportation show that the agency wants to fix its past PR woes, tighten up its communications strategy and set a clear(er) course for the future.

On Tuesday, PBOT announced that existing media spokesperson Dylan Rivera (a former reporter at The Oregonian) would be the new Communications Manager for the bureau, overseeing a team of three staffers. They've also hired former Politifact reporter for The Oregonian Ryan Kost. And yesterday, the City published a request for proposals (RFP) seeking a consultant to help them create a two-year strategic plan that, "defines PBOT’s vision statement, mission statement and guiding principles."

This is a big deal. (more...)

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