Chrome retail store, walks a customer through
the ordering process.
(Photos J. Maus/BikePortland)
In a town where so many people get around by bike or transit, having a good (and waterproof) bag is essential. That’s probably one reason why Chrome opened up a retail store here two years ago (to go along with existing stores in Chicago, New York City, Seattle, and San Francisco (their hometown).
Now the company, known for its iconic messenger bags and roots in courier culture, is touting their ability to offer custom bags sewn and stitched as customers watch.
Chrome spokesman Billy Sinkford said Chrome has offered custom bags in the past via their online store, but they’ve only beefed up the custom program at the retail level in the past two years. Sinkford said the in-store custom option is a way for Chrome to strengthen their connection to local customers. “It’s about integrating deeper into the community… We want people using bags they’re stoked to use.”