chrome store

Create your own custom bag at Chrome’s downtown store

by on May 30th, 2014 at 1:27 pm

Chrome custom counter at Portland store-13
Lara Kessler, a full-time seamstress at the
Chrome retail store, walks a customer through
the ordering process.
(Photos J. Maus/BikePortland)

In a town where so many people get around by bike or transit, having a good (and waterproof) bag is essential. That’s probably one reason why Chrome opened up a retail store here two years ago (to go along with existing stores in Chicago, New York City, Seattle, and San Francisco (their hometown).

Now the company, known for its iconic messenger bags and roots in courier culture, is touting their ability to offer custom bags sewn and stitched as customers watch.

Chrome spokesman Billy Sinkford said Chrome has offered custom bags in the past via their online store, but they’ve only beefed up the custom program at the retail level in the past two years. Sinkford said the in-store custom option is a way for Chrome to strengthen their connection to local customers. “It’s about integrating deeper into the community… We want people using bags they’re stoked to use.”

Thieves smash window, steal bags from downtown Chrome store

by on May 14th, 2013 at 1:57 pm

Smashed window at Chrome store.
(Photo: Chrome Industries)

Thieves smashed the large front window of the Chrome Industries store at 425 SW 10th Avenue in Portland in the wee hours of Monday morning.

According to Store Manager Lilly Eidsness, they broke the glass and “grabbed whatever they could reach.” In this case that was five bags — which were hand-sewn custom bags made by in-house seamstress Lara Kessler. The total value of all the bags is $630 and the broken window is estimated to cost $1,000 to replace. Chrome is open for business while the window is being replaced.

The custom bags were one-of-a-kind, which leaves Eidsness hopeful they will catch someone’s eye and end up being recovered (see photo below). Below is a photo of the stolen bags followed by a description of each one: (more…)