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Google says self-driving car can predict gestures, movement of bike riders

Monday, April 28th, 2014
Scree grab from new Google video showing
how their self-driving car can avoid a
bicycle rider.

Google released an update on their self-driving car project today that put a special emphasis on the cars’ ability to detect and maneuver around bicycle riders.

While driverless cars have had widely publicized success in their ability to navigate open roads and freeways, dealing with urban traffic is a whole different ballgame. In today’s update, posted on their official blog, Google says they’re well on their way to “mastering city street driving.”

Here’s more from the blog post:

Jaywalking pedestrians. Cars lurching out of hidden driveways. Double-parked delivery trucks blocking your lane and your view. At a busy time of day, a typical city street can leave even experienced drivers sweaty-palmed and irritable…

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In new ad, Scion sees bike riders as obstacles in a fight

Thursday, July 11th, 2013
Humans on bikes are just obstacles
in a fight you must win, says a Scion ad.

Toyota-owned car brand Scion has unveiled a new commercial for their latest model. In an urban setting, they equate driving with a boxing match where the car is dubbed “King” of the road. Unfortunately, Scion includes a scene with people riding bicycles and refers to them as “obstacles” and then shows the cars zoom by them dangerously — all in an effort to “roll on to victory with the path of least resistance.”
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MSNBC: Teens falling out of love with cars

Friday, November 5th, 2010
Bike lane in action
Teens are looking past cars these days.
(Photo © J. Maus)

An interesting article published on MSNBC.com today touched on a trend we’ve been hearing about for a while now — that today’s teens aren’t as excited about getting a car as their parents were. Here are the stats via MSNBC:

The percentage of new cars sold to 21- to 34-year-olds hit a high of nearly 38 percent in 1985 but stands at around 27 percent today… Just 31 percent of 16-year-olds had their license in 2008, down from about 42 percent in 1994.

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Editorial: Audi ad pokes fun at bikes, bus

Tuesday, September 29th, 2009

“Truth in Engineering” is the Audi motto. But their new ad stretches that slogan to the limit, promoting its new, supposedly fuel efficient vehicle, the A3 (it’s supposed to get 24mpg 34mpg).

(more…)

Car recall spoof in NY Times Special Edition

Monday, November 17th, 2008

[via Cyclelicious]

Here’s an entertaining bit of guerilla marketing. Check out the recall notice below that appeared in the recent New York Times Special Edition (a face edition of the paper).

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