participating businesses from Travel
Oregon. The program is free; signs cost
$26 to $56.
After a two-month pilot effort in Estacada and Cottage Grove, Oregon's public tourism agency is going statewide with a program that publicly recognizes businesses for bike-friendly practices.
The idea is to create a well-recognized brand that can identify the state's bike-friendly businesses by a sign in the window — which will, in turn, help bike tourists thank the businesses with their dollars.
In the long run, organizers hope, it'll foster a culture of welcoming bikers at the state's roadside diners, small-town hotels and big-city bars, similar to the 500 hotels now affiliated with Quebec's "Welcome Cyclists" program. And that'll help Oregon further improve its niche in the growing bike tourism industry.
"Enhancing the biking experience for visitors and Oregonians is one of our top initiatives at Travel Oregon," Scott West, Travel Oregon's chief strategy officer, wrote in a news release Tuesday.