At the end of May, we shared the news that Portland-based Better World Club was on the verge of offering comprehensive insurance for people who ride bicycles. Earlier this month they made it official: the new "BIKEon" insurance product is being billed as the, "first nationwide, comprehensive, and affordable accident and liability insurance for bicyclists."
Here's more from a company press release:
"The nation's bicycle community is growing rapidly, and as more cyclists share the road with cars, trucks and other cyclists, there is greater likelihood of an accident. As a result, the demand for bicycle insurance has never been higher."