cool gear, helpful but non-oppressive employees
mega-dittoes on haven's gear worth buying suggestion. i don't know if this is specific to women, but even shops that have lots of bike gear rarely have anything stylish. i'd love a store that sold some of the cool, stylish local gear featured sometimes on bikeportland.
second suggestion is: employees who strike the right balance between being helpful and letting you have some alone time to think about what you want. again, maybe not woman-specific, but sometimes bike shop employees seem to think you can't make simple purchases without their constant assistance.