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With Titus in their pocket, Planet X sets up shop in Portland

Posted by Jonathan Maus (Publisher/Editor) on October 20th, 2011 at 3:20 pm

Yet another company in the bicycle industry has decided to open up shop in Portland.

Planet X, a company based in the UK that owns several bike brands, has moved its North American headquarters to Northeast Portland. Planet X bought Titus Bikes in late 2010 and they also own the On One brand and are the exclusive North American distributors of Guerciotti. According to Rick Kirton, the company's US sales and marketing manager, they plan to open up a showroom later this month at 57 NE Hancock.

Titus is known for their high-end, U.S. made, titanium mountain bikes. Founded in 1991, the company was originally based in Tempe, Arizona. They went bankrupt in November 2010 and Planet X acquired them in an auction shortly thereafter. On One is known for their singlespeed mountain bikes and urban fixed gear road bikes. Guerciotti is an old Italian road bike brand.

Kirton says Planet X USA will have a full line on urban/city/road and mountain bikes on display at their new showroom. They'll also use their Portland headquarters to distribute all Titus, On One and Guerciotti bikes in the U.S. In addition to Kirton, the company's team in Portland includes Michael Golinski, the creator of the popular singlespeed brand Spot, and tech support staffer Shiggy Person.

In a story in Bicycle Retailer magazine in August, the head of Titus for Planet X Brand Richards said the company plans to "keep Titus true to its roots" and retain USA production. No word yet whether or not that production will be done locally.

Stay tuned for more details and photos from the showroom once it opens up.

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Comments
  • are October 20, 2011 at 3:29 pm

    what a grim location

    Recommended Thumb up 1

    • Jonathan Maus (Publisher/Editor) October 20, 2011 at 3:34 pm

      what makes you say that are? It's right next door to Portland Design Works and just a block off the Williams bikeway.

      Recommended Thumb up 3

      • are October 20, 2011 at 4:32 pm

        i suppose i could think of worse locations, and as you say this is just off williams. but approaching from any other direction, you are either coming in off broadway between the toyota dealership and the shell station, or you are dropping down rodney from somewhere else. hancock does not go through at MLK. i suppose you could sneak across on schuyler. and actually, by "grim" i kinda meant the ugly little strip mall itself, facing out onto the back of the toyota dealership. sort of an aesthetics issue, i guess.

        Recommended Thumb up 2

  • Ted Buehler October 20, 2011 at 3:35 pm

    This is where the People's Department of Skateboarding was, isn't it? And BikeCraft 2010?

    Great location.

    Welcome to Portland!

    Recommended Thumb up 3

  • dan October 20, 2011 at 4:08 pm

    Titus is further east off of William on Hancock. They are in the newly renovated and expanded My Own Labels building.

    Recommended Thumb up 0

  • Matt October 20, 2011 at 4:34 pm

    Shiggy?

    Recommended Thumb up 0

    • Jim F October 21, 2011 at 7:48 am

      Thought the same thing.

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      • Eric October 21, 2011 at 8:11 am

        I've met the guy and ridden with him a few times...great guy.

        Recommended Thumb up 0

    • Eric Also October 21, 2011 at 1:13 pm

      I think he has changed the spelling to Shiggy!. The ! sounds like percussive sounds in the word pop.

      Recommended Thumb up 0

  • Jeff Wills October 20, 2011 at 4:43 pm

    Oooh, neat- just a couple blocks from my work. If I had more than a 20 minute lunch break, I'd look in on them.

    Recommended Thumb up 0

    • Hugh Johnson October 20, 2011 at 7:33 pm

      You should join the Occupy crowd and fight a lunch break longer than 20 minutes!

      Recommended Thumb up 3

  • dan October 20, 2011 at 4:52 pm

    Eagerly anticipating Titus warehouse sales!

    Recommended Thumb up 1

  • dwainedibbly October 20, 2011 at 5:58 pm

    I have On-One Mary handlebars on one of my bikes. It's a great bend for a city bike!

    Warehouse sales? Yes! :)

    Recommended Thumb up 1

  • eric October 20, 2011 at 7:38 pm

    neat - that's 2 blocks from my shop.

    Recommended Thumb up 0

  • Jerko October 20, 2011 at 7:44 pm

    It is nice to see more mountain bike stuff coming to PDX, maybe I'll stay a bit longer.

    Recommended Thumb up 0

    • Eric October 21, 2011 at 8:13 am

      And Portland will finally get its head out of its a$$ and realize that people love mountain biking and want (and would support) more readily available riding.

      Recommended Thumb up 2

  • mmann October 20, 2011 at 9:31 pm

    I'm also psyched about local availability for on-one bars. And Guerciotti still makes some very fine bikes. Nice addition to the local landscape.

    Recommended Thumb up 1

    • davemess October 21, 2011 at 12:12 pm

      Guerciotti also has done a lot with Cyclocross over the years (back in the 80s), and are trying to get back in the cross game now. Portland is a good place to start for that.

      Recommended Thumb up 0

  • Vincer October 21, 2011 at 8:22 am

    Very cool! Not a bad location at all. There are a few shops in the area and the proximity to Williams allows for decent ride-through traffic. Besides, riding there would be ideal...parking is scarce.
    Shiggy is the man out on the trail, reppin' Titus & On-One. Cool guy, LONG time industry ties too!

    Recommended Thumb up 1

  • Mat October 21, 2011 at 9:09 am

    Wow! This is great. I wondered why Shiggy was moving to Portland... now it's all coming together. Looking forward to getting a new On One frame soon.

    Recommended Thumb up 1

  • Chris I October 21, 2011 at 9:57 am

    I'm really digging the idea of an Alfine 11 based fast city commuter / light touring bike, similar to On-One's Pompetamine Versa 11:

    http://www.on-one.co.uk/i/q/CBOOPOMPETVERSA11/on_one-pompetamine-versa-11-speed-pro

    Has anyone tried something like this?

    Recommended Thumb up 0

    • Evan October 21, 2011 at 11:28 am

      Hell yes. But I'd set it up with Mary bars or the FSA equivalent. And put 38c tires on it for that smooooth ride.

      Recommended Thumb up 0

  • john October 21, 2011 at 10:02 am

    sounds great.. but Titus is MTB only... Seriously why would you come to portland to for MTB ? .. I quit MTB after moving to Oregon, It's just so poor, not any fun, compared to Michigan / other place back east/midwest.

    Recommended Thumb up 0

    • Brian October 21, 2011 at 10:12 am

      Huh? Oregon is one of the best states in the country to ride. Riding inside of Portland is lame, but the state overall is amazing. Not to mention the amazing riding in Washington. The Pacific Northwest is miles ahead of anything in the Midwest.

      Recommended Thumb up 2

    • Jerko October 21, 2011 at 10:17 am

      It took me a year to figure out that PDX is not bike friendly (one of the reasons I moved here) PDX is commuter friendly, I'm heading back to the desert for endless miles of sweet single track. Hopefully Titus does well here, I love the brand and would hate to see them disappear again.

      Recommended Thumb up 0

  • Nom de Plume October 21, 2011 at 10:06 am

    Are the new Titus frames going to be built in the States or off shore? The AZ built ones are highly regarded.

    Recommended Thumb up 0

  • Rick Kirton October 21, 2011 at 10:56 am

    US production is continuing, SAPA are currently producing our new Rockstar 29er frames and we are in talks with a well known US titanium welder regarding some limited special edition models early next year

    Recommended Thumb up 0

    • Nom de Plume October 21, 2011 at 11:46 am

      GREAT, thanks for the input!!!

      Recommended Thumb up 0

  • Nom de Plume October 21, 2011 at 11:44 am

    D'oh! Reading too fast... stupid internets.

    Recommended Thumb up 0

  • Brian Johnson October 21, 2011 at 11:50 am

    This is great. I love On-One handlebars. I have a Mary on my errand bike and Midge handlebars on three others. Love 'em!

    Recommended Thumb up 0

  • GlowBoy October 24, 2011 at 12:53 pm

    This is a great addition to the Portland cycling scene.

    And the handlebars, especially, are awesome. I've tried almost everything in existence, and the Midge is by far the most comfortable bar for me. For both on and off road cycling.

    Recommended Thumb up 0

  • Travis October 25, 2011 at 3:46 pm

    Cool! I just pre-ordered an On-One Dirty Disco frameset from them!

    Recommended Thumb up 0

  • Speedy November 5, 2011 at 1:52 pm

    Sounds like a good partnership between Titus and Zen should be formed.

    Recommended Thumb up 0

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