New for 2011, Oregon Manifest
will team with Core77 on
What if you paired a small, custom bike builder with a world-class product design firm? That’s the experiment that organizers of the Oregon Manifest event plan to carry out during their event next year. Details of the 2011 Oregon Manifest were unveiled yesterday and if all goes according to plan, transportation bike design will go to places it’s never been before.
As part of their effort to push the boundaries of design and create the “ultimate utility bike for modern living”, Manifest organizers will link builders up with teams from three of the worlds’ top product design firms (not yet public). These ‘Creative Collaborations’ will be chronicled step-by-step by the widely read and respected design magazine Core77 (which has been named as the official media partner).
According to Manifest organizers, “These three teams will be tasked with re-framing the conversation about bikes as tools for modern living, pursuing design solutions that are effective, practical and truly innovative.”