Builder Tony Pereira featured in credit union ad campaign

Still from TV ad featuring Tony Pereira.
– Watch video below-

Southeast Portland bike builder Tony Pereira of Pereira Cycles is featured in a television and billboard ad campaign for Northwest Community Credit Union.

The ad features Tony working in his shop and some staged cyclocross action shots with Tony and his Team Beer teammates near the Alpenrose Velodrome in Portland’s west hills. According to the agency that produced the campaign, the TV ads will run on NBC-TV (KMTR) in Eugene, Bend, and Medford. Billboards featuring Pereira are also in the works in those cities.

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Here’s my favorite line in the 30-second spot:

“Everything Tony builds is one of a kind. Like snowflakes. Torch-welded, metal, snowflakes. His credit union is unique too…”

And here’s the ad:

Pereira isn’t the first member of Portland’s bike industry to get the attention of corporate America. Last summer, Natalie Ramsland of Sweetpea Bicycles was featured in a series of ads from Hewlett Packard, cycling cap maker Shaun Deller has been featured in a video for Nau apparel (read about both of those ad campaigns here), and Sacha White of Vanilla Bicycles has been featured in an ad campaign by Swedish clothing company Dunderdon.

Jonathan Maus (Publisher/Editor)

Jonathan Maus (Publisher/Editor)

Founder of BikePortland (in 2005). Father of three. North Portlander. Basketball lover. Car owner and driver. If you have questions or feedback about this site or my work, feel free to contact me at @jonathan_maus on Twitter, via email at maus.jonathan@gmail.com, or phone/text at 503-706-8804. Also, if you read and appreciate this site, please become a supporter.

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sacha white
sacha white
15 years ago

Great exposure. Congrats, Tony!

-Sacha

bDave
15 years ago

Funny, because I have been looking for a righteous place to put my righteous dollars. I’ll have to look into it but meanwhile, congratulations Tony P!

RyNO Dan
RyNO Dan
15 years ago

Yea Tony !
Yea credit unions !

Ed Ma.nning
15 years ago

Nice going Tony. You’re in the money. haha…Ed

Brad Ross
15 years ago

Who’s that beer chugging superfan in the background?

cardinal
15 years ago

Looks like fun Tony. I like that you ride what you preach! And anvil jigs are sooo sweet!