Momentum’s new safety vid: “Let’s Get Visible”

Momentum publisher/editor Amy Walker as
Olivia Newton-John in “Let’s Get Visible”.
– Watch video below –

The folks at Vancouver, BC-based Momentum Magazine have combined their passion for safe biking with their fun and fashionable style to create a new PSA for their local Bike to Work Week.

The result is “Let’s Get Visible”, a bike safety video that spoofs the legendary Olivia Newton-John song from 1981.

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Playing Newton-John in the 4-and-a-half minute video is Momentum publisher Amy Walker.

Depending on your taste, this is either the greatest bike safety video ever made, or something you’ll have trouble sitting through.

I think it’s brilliant. Watch it below and let us know what you think.

Jonathan Maus (Publisher/Editor)

Jonathan Maus (Publisher/Editor)

Founder of BikePortland (in 2005). Father of three. North Portlander. Basketball lover. Car owner and driver. If you have questions or feedback about this site or my work, feel free to contact me at @jonathan_maus on Twitter, via email at maus.jonathan@gmail.com, or phone/text at 503-706-8804. Also, if you read and appreciate this site, please become a supporter.

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Kronda
15 years ago

Depending on your taste, this is either the greatest bike safety video ever made, or something you’ll have trouble sitting through.

Yes. Cute though.

Malex
Malex
15 years ago

In an unfortunate statement about the genre, being the “Best Bike Safety Video Ever” doesn’t make it good enough for me to sit through all of it. This is a challenge! Who can do better?

el timito
el timito
15 years ago

The b:c:clettes gave themselves their best competition with the sexy helmet vid:
http://www.momentumplanet.com/blog/tania-lo/my-sexy-back-helmets-are-back-and-bc-clettes-make-them-sexier-ever

Val
Val
15 years ago

Yowser! When have we ever seen fashion this reflective? Love the armwarmers, the shorts, the stickers, and, of course, the message! Brightness is the new hotness – bike ninjas need not apply.l

matt picio
15 years ago

This is brilliant! Campy as all get-out, but fantastic. I have to say that the appreciation level has something to do with A: being an Olivia Newton-John fan, B: being an 80s music nut, and C: being familiar with the original video. I fall into all those categories, so I guess I can’t help but like this video.

Kudos to Momentum and the BCClettes!

Kt
Kt
15 years ago

Are those shorts reflective????

Man.

Cheesy video, tough to sit through… but hopefully effective.

Coyote
Coyote
15 years ago

I made it through 1:34, at which point I had to think, “If have to wear all that to be safe, then bicycling must be really dangerous.”

Then I turned it off, I’m too negative.

Val
Val
15 years ago

Coyote: That’s funny; my thought was “Wow, safe clothes that look cool, too!” Most reflective garments just don’t do anything for me, so it’s nice to see more choices. Where can we find those stickers?

Paul Tay
15 years ago

If anyone can pay for product placements, I’ll do more shorts.

Elly Blue (Columnist)
15 years ago

Val, I don’t know about the specific stickers in the video, but if you come to BikeCraft IV on the 10th, you can pick up all the Fun Reflectors that you can fit on your helmet, bike, water bottle, etc.

RyNO Dan
RyNO Dan
15 years ago

Hi Amy !!!

hw
hw
15 years ago

dear god that was painful. loved the arm warmers though…

Donna
Donna
15 years ago

After I was finished cringing, it seemed kind of cute. I do think anyone who is issued a citation for no lights should be forced to watch this and sing along.

Amy Walker
15 years ago

Hi Dan!

PJ
15 years ago

I think I have those shorts.

Sue
Sue
15 years ago

Considering I never thought that Olivia Newton-John could sing..it’s um… I agree with Donna..lol