Posted by Jonathan Maus (Publisher/Editor) on November 11th, 2008 at 10:28 am
“There’s a new Con-way fleet on the road.”
— copy from a new ad by freight logistics company Con-way
Con-way is a $4.7 billion freight transportation and logisitics company based in Northwest Portland. I’ve long admired their large, secured, and covered “bike cage” parking area and I’ve previously covered their above-and-beyond participation in the BTA’s Bike Commute Challenge.
The other day, while perusing a copy of Portland Monthly Magazine, I came a nice ad from Con-way (see it below). I especially like the copy. Under a photo of four happy people wearing Con-way jerseys, it reads:
There’s a new Con-way fleet on the road. In the past year, our fleet of bike commuters has logged more than 4,500 trips and nearly 70,000 miles. In the process, these employees have saved more than 3,400 gallons of gas and eliminated more than 30 metric tons of CO2 emissions.
I love how Con-way has taken their stats from the Bike Commute Challenge and used them to tell a story (are any other companies doing that?).
Here’s the ad:
In an interesting side note, Con-way is also planning to completely remake 15 acres of land they own in Northwest Portland (near NW Lovejoy and the 405). The Portland Tribune reported in January that their ambitious plans call for a canal for stormwater runoff that “could recall Amsterdam”.Email This Post