Posted by Jonathan Maus ( Publisher/Editor ) on April 20th, 2008 at 10:30 pm
his shop in North Portland — is one of three
framebuilders featured in a new PDC video.
(Photo © J. Maus)
The piece was created by the PDC’s in-house audio-video guru John Cardenas as a way to highlight the agency’s work with local bike builders.
Since July of 2006, the PDC has officially recognized “bicycle-related industry” as a targeted sector of Portland’s economy. The PDC has worked specifically with local bike builders in a number of ways to help them improve their business and marketing practices.
The video features interviews with Tony Pereira of Pereira Cycles, Joseph Ahearne of Ahearne Cycles and Natalie Ramsland of Sweetpea Bicycles. It also features interviews with Port of Portland employees and footage of the newly opened exhibit of handmade bicycles at the Portland International Airport.
Watch the video below:
At last count, the Portland metro area is home to 17 bike builders and numerous other manufacturers, retailers, and professionals who rely on bicycles to do their business. A snapshot survey done in June 2006 found that bike-related industry brings a $63 million boost and 800 jobs to our regional economy.