The 4 1/2 minute video (which sources say cost the City $2,500) is targeted at motor vehicles drivers and it introduces them to such memorable slogans as, “Stop at the line and the view will be fine,” and, “If you’re seeing green, survey the scene.”
I expect to hear more about how they’ll use this in their educational outreach strategy at the event tomorrow.
NOTE: At BikePortland, we love your comments. We love them so much that we devote many hours every week to read them and make sure they are productive, inclusive, and supportive (heck, sometimes we even fix your typos!). That doesn't mean you can't disagree with someone. It means you must do it with class and respect. This is our business and we do not tolerate mean commenters who add nothing of value to the discussion. Unfortunately, we are not robots and we don't always catch everything. You can help by notifying us if you see inappropriate comments. Thanks! — Jonathan and Michael