Posted by Jonathan Maus (Publisher/Editor) on May 14th, 2007 at 10:45 pm
U-lock maker Kryptonite is looking to gain exposure in Portland.
They’ll help run the bike valet at the upcoming Bicycle Film Festival, which rolls into Portland in September. In advance of that event, spokesperson Donna Tocci says they’ve already put up posters and decals (see samples below) around the city with their latest marketing slogans.
She says decals and posters (shown above) have been put up in front of VooDoo Donuts, River City Bicycles, Stumptown Coffee, Bike n’ Hike and many other locations around the city with the slogans, “Feel free to stop: and then mock the cars that keep circling the block,” and “Give your bike some alone time.”
Another slogan in the campaign that will be featured on stickers near bike racks is, “If you love something set it free. If you love your bike leave it here.”
Tocci says Kryptonite has another Portland announcement in the works, but details are not yet confirmed.